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Thoughts on improving the product after producing the 2016 edition

After the first year, it was time to consider what improvements were in order. For example, what about the location of the monthly pages; keep them up front, or slip them within the appropriate weeks?  The cover raised several questions:  alter the design, make it more durable, should it be … Continue reading >Thoughts on improving the product after producing the 2016 edition

Thoughts on setting the price as a whole dollar rather than a few cents less

I don’t know about you, but I am not fooled when something is priced at $9.95.  That always means it costs $10 to me.  Frankly I wonder how many people are fooled by such psychological manipulation. Why did businesses first begin doing this?  I’m sure some very serious market research … Continue reading >Thoughts on setting the price as a whole dollar rather than a few cents less