Finally, a calendar you can see

The Journey I’ve Been On Growing this Business (Page 1 of 2)

My Brush with TV Fame

I hope this blog inspires you to expand and share news with your network. I served on a volunteer commission for some years and met many interesting people.  I particularly hit it off with a few of them.     One fellow was particularly intrigued when he learned of my calendar business.  When I moaned and groaned […]

Thank you Rochester Post Bulletin and Boomer Grandpa

Hello friends, I’m so pleased that Loren Else, the man behind the Boomer Grandpa column, featured me in one of his articles in our local newspaper, the Rochester Post Bulletin. Karen noticed in the paper an upcoming Saturday event at the Civic Center called the Healthy Living Fair.  We stopped in that Saturday after hitting […]

When I get an order through the mail

One of the major things that motivated me to turn this calendar idea from something just for me into what it is now, was  the feeling I got hearing the comments from those first enthusiastic buyers.  I’d think to myself, “Wow, I’m really helping someone”.   Could this be what a teacher, medical professional or the […]

On finding help with this business

I have quickly come to realize that the range of possible market avenues that I could explore far exceeds my time to do so.  Plus, I’ve learned that this whole marketing and sales thing can be learned, but doing it on the job is a slow and painful process.   I’ve reached out to family […]

Would it help to have a video?

Early on, I started  thinking about adding a short video to my website.  People who know such things, said that this would be a good idea.  The video would focus on the calendar; not me.   For some people, merely looking at pictures of the calendar on the website does not explain the product or clearly […]

On Being Selected for the BizPitch Competition

Towards the beginning of the 2016, I was informed of an upcoming event called BizPitch.  It is put on by the Small Business Development Center (SBDC) in this area, a very helpful organization.  If you were selected, you could present your small business idea or actual start-up to a small group of local business-savvy people […]

EZ2See Products are on YouTube!

My story is on YouTube! Mark McGlinch, a fellow attendee of Rochester Open Coffee Club Tech Meetup, created and posted this video for EZ2See Products. Periodically it was suggested that I make a video showcasing the calendar.  The idea was that seeing someone flip through it would do a better job explaining than reading words or […]

On Coming Up With a Counter Top Display

During the first year, I had several retail outlets offering the calendar.  As the second year started to roll around, I spoke to all of them.  It appeared that those who best displayed the calendar sold them the fastest.  Most of them agreed that if they could stand up the calendar rather than laying it […]

What’s in a slogan?

Why did I add the slogan to the cover, “The calendar with the edge”?   Actually it started out, “The calendar with an edge”?   Was it too “gimmicky”?   I kept hearing positive things about the benefit of the black edge around the weekly pages.  That simple feature really helps those who share the same […]

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