Why did I add the slogan to the cover, “The calendar with the edge”?
Actually it started out, “The calendar with an edge”? Was it too “gimmicky”?
I kept hearing positive things about the benefit of the black edge around the weekly pages. That simple feature really helps those who share the same challenge that I have. I do not clearly see the edge of the page, especially when it rests on a white work surface or on top of other papers. So I decided to trademark this slogan and put it on the cover. I’m proud to let people know that this calendar might help those who could use an “edge”.