Tag: vendors

Retailers

Updated:  December 1, 2019
These retailers sold the calendar.  Some may still have them in stock.  

Online Sources  

The Lighthouse of San Francisco
Amazon (search, but they may be out)
Calendars.com
Independent Living Aids 

Brick and Mortar Stores

Arizona

ViewFinder Low Vision Resource Center
1830 S Alma School Rd Suite 131
Mesa AZ 85240
480-924-8755

ViewFinder Low Vision Resource Center
10001 W. Bell Road, Ste. 115
Sun City AZ 85351
623-583-2800

California  

The Adaptations Store
California Lighthouse for the Blind and Visually Impaired
1155 Market Street
10th Floor
San Francisco, CA 94103
(415) 694 7301

Bazyn Communications
Burbank CA
818-238-9321
abazyn@bazyncommunications.com

Braille Institute of America, Inc.
741 North Vermont Avenue
Los Angeles, CA 90029
(323) 906-3124

Vista Center for the Blind and Visually Impaired
2500 El Camino Real Suite 100
Palo Alto, CA 94306
(650) 858-0202

Illinois

Chicago Lighthouse
1850 W Roosevelt Rd
Chicago, IL 60608
(312) 666-1331

Maryland

Independence Market
National Federation of the Blind
200 East Wells Street
Baltimore, MD 21230
(410) 659-9314

Minnesota

Ashley’s Hallmark Gifts Store
3250 41st St NW
Rochester, MN 55901
(507) 252-5000

Peoples Food Co-op of Rochester
519 1St Ave SW
Rochester MN 55902
(507) 289-9061

Missouri

Gateway for the Blind
310 Jefferson St.
Jefferson City, MO 65109
(314) 287-3333

Society of the Blind and Visually Impaired
8770 Manchester Road
Brentwood, MO 63144
(314) 968-9000

Wisconsin

Vision Forward
912 N Hawley Road
Milwaukee, WI 53213
(414) 615-0100

Wisconsin Council of the Blind & Visually Impaired
The Sharper Vision Store
754 Williamson St.
Madison, WI 53703
1-800-783-5213 or 608-255-1166 

On Coming Up With a Counter Top Display

During the first year, I had several retail outlets offering the calendar.  As the second year started to roll around, I spoke to all of them.  It appeared that those who best displayed the calendar sold them the fastest.  Most of them agreed that if they could stand up the calendar rather than laying it flat, more people would see it and possibly buy it.  Thus I was launched into the enormous world of “point of purchase” countertop displays.  After this experience, I will never look at product displays in the same way.  

After hours of store visits and online research, I narrowed down the options to two methods.  One was a fold up display made of white cardboard that could hold about 10 calendars.  The other option was a clear heavy plastic stand that would hold 3 calendars at a time.  Each had their advantages and disadvantages.

The cardboard ones were cheaper but when shipped were quite large.  Meaning they would not fit into the carton with the calendars.  This meant both additional shipping cost, hassle and the store had to do some assembly to set them  up.  Although the  acrylic display was more expensive, it  would fit in the carton with the calendars.  Lastly, I had to come up with a way to decide on  the text that should go on the display and how to get it on either display without costing an arm and a leg or looking like a middle school art project.

So much effort exerted to encourage a few additional sales.  But I choose not to look at it that way.  If my goal was and still is to get these weekly planners into the hands of people who need them, then I need to do what I can to support these retailers.  I chose the acrylic displays.  I used the computer to print out another slogan, “Finally a calendar you can see”.  My wife is far better with scissors and tape.  She affixed it to the small panel across the bottom and taped it so it almost looked professional.  Now we’ll just sit back and hear if it was worth all the effort.

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