After the first year, it was time to consider what improvements were in order. For example, what about the location of the monthly pages; keep them up front, or slip them within the appropriate weeks? The cover raised several questions: alter the design, make it more durable, should it be a dark color? What about the holidays? Who knew there were that many to choose from? Because the design-print-sell cycle is so demanding, there was only a few months to make all of these decisions.
With the help of a new graphics person, I updated the appearance of the cover. Working with the printer, we found a way to both stiffen the cover and make it moisture-resistant and yet keep the cost down. For now, I decided that a white cover is fine and we’ll keep the monthly pages up front where they are.
All of these plans and decisions took much discussion, research and some agonizing. I listen closely to the feedback I get and continue to try to make this the most usable and accessible product of its kind.
I had to come up with a way to know how many EZ2See® Calendars the resellers would want before telling the printer how many to print. It is vital to know this number. While I hoped that individuals would find and buy my calendar, I was more worried that I’d print too many than too few.
I’m told that’s why we put the “reorder reminder” page in late summer or early fall in calendars.
How do I incentivize individuals and large companies to commit in time? Obviously it is by offering a price discount. What I’ve struggled with is how much of a discount to offer. Then there is the fact that the discount to a person who buys one planner and pays shipping needs to be a different discount than the one to a company who buys them by the box load and I pay for the shipping. These are things I have to consider.
Sadly, I’m still not on the radar by many past buyers or being found on the internet. No big deal, it is really the big orders that will guide my print decision. Each year, in order to encourage those early resellers to submit a purchase order in the summer, I offered “early bird” pricing. Then I work the phones and reach out to dozens of both old and potential new resellers, and I get a good number ordered in that window. But that last week in July really had my attention.