I had to come up with a way to know how many EZ2See® Calendars the resellers would want before telling the printer how many to print. It is vital to know this number. While I hoped that individuals would find and buy my calendar, I was more worried that I’d print too many than too few.
I’m told that’s why we put the “reorder reminder” page in late summer or early fall in calendars.
How do I incentivize individuals and large companies to commit in time? Obviously it is by offering a price discount. What I’ve struggled with is how much of a discount to offer. Then there is the fact that the discount to a person who buys one planner and pays shipping needs to be a different discount than the one to a company who buys them by the box load and I pay for the shipping. These are things I have to consider.
Sadly, I’m still not on the radar by many past buyers or being found on the internet. No big deal, it is really the big orders that will guide my print decision. Each year, in order to encourage those early resellers to submit a purchase order in the summer, I offered “early bird” pricing. Then I work the phones and reach out to dozens of both old and potential new resellers, and I get a good number ordered in that window. But that last week in July really had my attention.
Edward Cohen
Edward Cohen is a senior, legally-blind entrepreneur. His company designs and makes products useful for daily living that help those dealing with vision decline or related challenges. In 2015, he started EZ2See® Products LLC to make a large-print, weekly-style planner. He incorporated unique features not found elsewhere, which is why it is so accessible. He continues to create and add unique low-vision products.
